I don't deal well with someone telling me that I need to accept an apology on their terms to fix their problems,' she says. Tati says James was not genuinely apologetic, but more concerned about his reputation.Īfter he posted his apology and Tati did not respond, she says he grew desperate and manipulative. Later on she elaborates, 'The reason that James always said that he couldn't promote Halo on his channel is because he has a teenage audience and it'd be really inappropriate,' a fact that didn't seem to stop him from promoting Sugar Bear Hair.įriendly, supportive texts Tati shared between the two before their feud.

'We've had plenty of in-person conversations about other influencers doing the same deal and about him not liking Sugar Bear Hair and him dragging other people and being like Tati, I'm on your side, you've got me.

She also claims he never supported the brand. Part of what bothered Tati about James' actions is that he did it without a heads up-he didn't call or text her until the post was already up. Tati says James didn't warn her about the Sugar Bear Hair post. Apparently the two have only seen each other in passing at events and 'there's no relationship.' His video is partly what instigated her to make her own. It had over 34 million views as of June 2019. Tati finally uploaded a bombshell of a since-deleted 40-minute video explaining her relationship with James and all the reasons she no longer wants to associate with him beyond the Sugar Bear Hair fiasco.

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